The Women Building Brands Around Identity, Passion and Purpose

Across golf, fashion and lifestyle, a new wave of female-led brands is emerging — not built as an extension of someone else’s vision, but from lived experience, motherhood, creativity and passion.

This Mother’s Day, brands like Daisy Green, Alskar,  Kippis Long Drink and Gopher Caddy are reminding us that behind every product is a story — often one shaped by balancing ambition, family and identity.

For many women, motherhood can shift the way they see themselves. Somewhere between school drop-offs, sleepless nights and caring for everyone else, personal passions can quietly move to the background. These brands are helping carve space for women to reconnect with who they are — on the golf course, in business and in everyday life.

Building Something That Feels Like Ours

For Daisy Green founder Amy, the brand was born from wanting women in golf to finally have something created specifically for them.

“I started Daisy Green with the vision to give women in golf something that is truly theirs. Not an afterthought to a men’s brand, but something built for women, by a woman. A brand that values style and personality just as much as performance.”

Her vision extends beyond apparel. It is about confidence, individuality and creating space for women to prioritise themselves again.

“It’s for women who are ready for change, in golf and in life. For those who want to feel confident, express themselves, and start prioritising their own identity, instead of always putting everyone else first.”

This Mother’s Day, Daisy reflects on the women who shaped her own journey.

“I’ll be heading to breakfast with my beautiful mum, someone who has supported me in every way. She’s the reason I see just how often women put others before themselves, and why I believe we deserve something that’s ours, too.”

Motherhood Behind the Scenes

For Alskar founder Kim, motherhood and business have become deeply intertwined. From designing collections while pregnant to creating pieces inspired during late-night feeds, her story is one many mothers can relate to.

“Sampling the first collection was tricky with my growing belly because I wanted to test the product myself. In the end, the only product I could wear was the Nelly Dress because nothing else fit.”

Launching a brand while navigating new motherhood came with challenges, especially balancing creativity with exhaustion and change.

“I literally designed the Audrey Dress five weeks postpartum and was inspired by a Chanel dress I saw while scrolling Pinterest breastfeeding at 3am.”

Her son Rex has become part of the Alskar story too.

“Rex has been behind the scenes at so many shoots — both in my belly and out.”

Kim also speaks openly about the emotional side of postpartum life and the longing to reconnect with the sport she loved.

“I think as many mothers, you feel a bit like you lose who you were, especially the first few weeks postpartum. I missed golf so much.”

But slowly, motherhood and golf began to coexist.

“At around 10 or 12 weeks, we took him out on the course back home in Sweden and my mum pushed him in the pram so I could feed him when needed.”

Inspired by Nature and Connection

For Kippis Long Drink founders Miselle and Mike, their story blends Finnish culture, adventure and togetherness.

Born near the Arctic Circle in Northern Finland, Miselle grew up surrounded by untouched nature, midnight sun, saunas and icy winters lit by the Northern Lights. When she met Australian co-founder Mike, their adventures between Australia and Finland inspired a shared appreciation for connection, wellbeing and slowing down.

Together they introduced Australians to Finland’s iconic “lonkero” — the long drink that has been part of Finnish culture for decades.

More than just a beverage brand, Kippis reflects a lifestyle centred around friendship, nature and meaningful moments shared together — values that resonate strongly with families and modern motherhood alike.

Building a Business Together

For Alyce from Gopher Caddy, stepping into the golf world was unexpected — but motherhood gave her the opportunity to build something meaningful alongside her husband Craig.

“I never thought I would be running a golf business, but when you see something that you want to help, you dive right in.”

While on maternity leave with their second baby, Alyce helped transform Gopher Caddy from an idea into a growing online brand.

“Craig is the brains behind the idea and the design, and I have helped bring it to life for the people.”

Together, they have built not just a product, but a family journey grounded in creativity, resilience and learning together.

“It has been an exciting chapter for us working together and learning along the way and inspiring our children about hard work and golf.”

This Mother’s Day, Alyce is hoping for something many mums dream about.

“A well-earned sleep in followed by a run before catching up with my mum and family at one of our local beaches.”

Celebrating Women Creating Their Own Space

These stories are different, but the thread connecting them is the same: women creating brands with heart, purpose and authenticity.

Whether it is through golf apparel, fashion, drinks or innovative products, these founders are building businesses that reflect real life — the messy, beautiful balance of motherhood, ambition and identity.

This Mother’s Day is not just about celebrating mums. It is about celebrating women who are carving out space for themselves, backing their ideas and showing the next generation what is possible.